The birth of surf lifesaving in Coolum Beach coincides with a spirit of optimism in a tiny, isolated speck of a settlement back in 1919. It was Coolum’s time to 'have a go', after the end of the Great War in Europe the year before, and with the Twenties ready to roar full steam ahead. In 2010, Coolum SLSC adopted its motto - 'The Heart of Coolum Since 1919... Your Club For Life'